Target Audience

Our target audience for "Dead Mans Love" is quite diverse as we do hope to appeal too large audience and because of this we have to make sure we attract the audience. We hope to be attracting the white male audience between the ages of 15 -40 and potentially the female audience, however this will vary based on their type of film and whether they like the ideas of Zombie's and 'gore; We hope that our target audience will be watching films such as "Scary Movie; Shaun of the Dead". These films will be similar to ours because they are the same genre. In regards to television programs we will aim it at individuals who watch programs such as "The Inbetweeners; Only Fools and Horses". To involve such a market and attract them into watching "Dead Mans Love" we have created a Facebook group so they know that the film is being produced and coming into the market. We have decided to divide our target market into various segments:

Male young adults and teenagers - The people will most likely be between the ages of 15 - 40 and watch films such as "Scary Movie", yet "Shaun of the Dead" has attracted an audience from 18-31, yet we believe we can expand on this.

Females - The female audience is much smaller in the fact they might not like the idea of zombies, however we do hope that the comedic value will entice them into watching the film.

We have also conducted research into our target market, which has helped us too produce findings on our target market:

Ages attained (years)	Population	% of total population	% per year of age band
0 - 4	2,926,238	5.96	1.19
5 - 7	1,838,668	3.74	1.25
8 - 9	1,283,861	2.61	1.31
10 - 14	3,229,047	6.57	1.32
15	623,767	1.27	1.27
16 - 17	1,231,266	2.51	1.25
18 - 19	1,177,571	2.40	1.20
20 - 24	2,952,719	6.01	1.20
25 - 29	3,268,660	6.65	1.33
30 - 44	11,127,511	22.65	1.51
45 - 59	9,279,693	18.88	1.26
60 - 64	2,391,830	4.87	0.97
65 - 74	4,102,841	8.35	0.84
75 - 84	2,751,135	5.60	0.56
85 - 89	637,701	1.30	0.26
90+	316,323	0.64	-

This index shows that our target market is around 19757727 however this number doesn’t take into account the large female population that is not interested in 'gore' and the potential large number that will not like films such as ours - "Dead Mans Love" and also the population which is not white because we will be targeting white individuals, yet 83% of England, according to statistics published in 2007 are white suggesting the target market wont be reduced significantly because of this factor.