Wednesday, 27 April 2011

Evaluation Activity Four

-     How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation Activity Three

-          What have you learned from the audience feedback?


Evaluation activity three part 2

Evaluation activity three part 3

Audience feedback for our magazine

Evaluation activity three part 4

Evaluation activity three part 5

Evaluation activity three part 6

Evaluation activity three part 7

Evaluation activity three part 8

Evaluation activity three part 9

Evaluation Activity Three part 9 -

Evaluation Activity Three part 9 - 1

Evaluation activity three part 10

Evaluation activity three part 11

Evaluation activity three part 12

We also received feedback from someone abroad who was very good at analyzing films and his feedback is shown below.

Aite bruv,
Here's a couple of perceptions on your feature film extravaganza.
First up, it hangs together nicely in general. Continuity is pretty well adhered to, the lighting is well chosen and technically the whole piece is well constructed.
The minor things that distracted me were mainly abrupt editing. In a couple of moments (I'm thinking specifically of the night/morning switchover, and the cut between the office & arriving home), the editing is a bit harsh. Maybe a slower fadeout, or having some sound that spanned across both sides of the cut would reduce the harshness of the cuts.
Bottom line is, it's very enjoyable, and is dark without being typically angsty. Good job bruv.

This feedback was particularly helpful and from this we did notice aspects, which should be changed. This led us to mess around with the fades because he said they were harsh, however in the end we thought a longer fade did not work. Therefore we decided to leave that aspect of it. Nevertheless we were very pleased by his response and the constructive criticism we received was very good and from this we did notice things that could be done. Overall the fact he said it was enjoyable and that the "continuity is well adhered too" was pleasing. Also, this feedback was from a male and does fit into the younger bracket of our target audience and because of this it was even more effective.

As well as this another written feedback we received is shown below.

"That film IS brilliant! Well done to the characters! =D ... made me laugh at the end, the boy wi the towel on his head... brilliant! Never expected that! So funny! =D xxx "

Even though this feedback was from a female, it was still pleasing to her and what was more pleasing is that we realized our film could target a female audience as well and that the comedic elements were well received by most. 

Evaluation activity three part 13

Evaluation Activity Two

-          How effective is the combination of your main products and ancillary texts?

Across our 3 products we have created a "serious; dark" appearance to our film and we have done this specifically to portray our main character in this way. This is because we wanted to conform to the typical feel of a zombie as seen in films such as "The Crazies and Zombieland". We realised that having a serious outlook for a film would be needed because of the genre we intended to place our film in. We intended to make this clear with our main characters serious facial expressions to express intensity. Also the killings of our main character and these were representative of a typical Zombie film. Therefore we needed to consider these elements and incorporate them into our main products and ancillary tasks.

We also made an effective combination between the main product and our magazine whereby we used screenshots from the film for the magazine. We have done this so we could clearly portray the type of genre we intend to create. However we did not include a screenshot for the poster because we intended to make it more professional and produce a separate image. Therefore we took a separate image, yet incorporated the right tone and intensity that was seen in the film.

We also tried to incorporate the same tag line in our poster and magazine to create consistency between the two. This would be particularly helpful for our viewers because they could easily see that they are both from the same film, due to the consistency in our ancillary tasks. As well as this we have included our main character straight from the start as seen in our film, and for our poster and magazine he is the centre image. This shows consistency between all of our products and allows our viewer to familiarise themselves with our main character. Also, by placing our character in all 3 of our products the viewers will then know that it’s our film when they see it online, through shops and other ways in which the audience may purchase our short film.

Furthermore we have included our production company name/logo in our poster, which is also in our  film. This is done to show continuity between our magazine and poster. This also tells the audience the producer of our film and it says who they are. Therefore our media products are all recognisable between one another and also by including this in our film.

This image shows who produced our film and the various actors in the film.

In this image you can clearly see "Blue Box Productions" and this shows that we have used our production companies name in two of our media products.

We also included the name of our film quite brightly in our film, posters and magazine. This was incorporated so our viewers knew that they would be viewing a media product to do with our magazine. The images of our titles are below:

We have also incorporated a similar color scheme between our poster, magazine and film and this is done to highlight the coldness of our character. And even though we have included comedy into our film it is still relatively dark humor. Therefore the blue colors is affective and to a degree highlight the intenseness of our film in many ways. Furthermore we wanted to retain a similar color scheme because we thought that it would be easier for the viewers to know its the same film, particularly using the blue as it is a relatively prominent color. Often using red with it as they work well together as they are totally different contrasts.

(Show the blue image within the film)

Overall we were pleased with the combination between our main product and ancillary tasks; however we do feel that the poster has slightly let down the professionalism of our film and main task. This is because we feel the image was not up to scratch of a professional poster, Even though we were happy with the overall feel we felt that it would not be seen alongside posters from films such as “Gladiator and Sherlock Holmes” which is where we wanted our image to be competing with. Nevertheless we do feel our main film and two ancillary tasks did create an effective use of branding, and at the same time emphasising our zombie-comedy genre, thus attracting our key customer demographic.

Saturday, 23 April 2011

Monday, 4 April 2011

Poster Update

Our poster is coming along. Today we took the image of Luke (Samuel White) so we could place it on the front cover. We chose to take an image rather than extract it from the film because we thought by doing it this way we could make sure the background and lighting was suitable. As this has been done I have been significantly increasing my understanding of "Adobe Photoshop" and have learnt how too cut round objects, change the lighting for the background and split particular objects. Furthermore I have learnt how to import and place them into the background of the particular image and this has been done in the poster because we have an image of the graveyard behind.

A key point which we have used a lot is 'feathering' and this has allowed us too make the poster look more realistic and generally more professional.

This is the first draft of our poster with the image with the changed color of the font. This has been done because the 'black' that it was before didnt show itself over the darkened side of his face.