Evaluation Activity Two

-          How effective is the combination of your main products and ancillary texts?

Across our 3 products we have created a "serious; dark" appearance to our film and we have done this specifically to portray our main character in this way. This is because we wanted to conform to the typical feel of a zombie as seen in films such as "The Crazies and Zombieland". We realised that having a serious outlook for a film would be needed because of the genre we intended to place our film in. We intended to make this clear with our main characters serious facial expressions to express intensity. Also the killings of our main character and these were representative of a typical Zombie film. Therefore we needed to consider these elements and incorporate them into our main products and ancillary tasks.

We also made an effective combination between the main product and our magazine whereby we used screenshots from the film for the magazine. We have done this so we could clearly portray the type of genre we intend to create. However we did not include a screenshot for the poster because we intended to make it more professional and produce a separate image. Therefore we took a separate image, yet incorporated the right tone and intensity that was seen in the film.

We also tried to incorporate the same tag line in our poster and magazine to create consistency between the two. This would be particularly helpful for our viewers because they could easily see that they are both from the same film, due to the consistency in our ancillary tasks. As well as this we have included our main character straight from the start as seen in our film, and for our poster and magazine he is the centre image. This shows consistency between all of our products and allows our viewer to familiarise themselves with our main character. Also, by placing our character in all 3 of our products the viewers will then know that it’s our film when they see it online, through shops and other ways in which the audience may purchase our short film.

Furthermore we have included our production company name/logo in our poster, which is also in our  film. This is done to show continuity between our magazine and poster. This also tells the audience the producer of our film and it says who they are. Therefore our media products are all recognisable between one another and also by including this in our film.

This image shows who produced our film and the various actors in the film.

In this image you can clearly see "Blue Box Productions" and this shows that we have used our production companies name in two of our media products.

We also included the name of our film quite brightly in our film, posters and magazine. This was incorporated so our viewers knew that they would be viewing a media product to do with our magazine. The images of our titles are below:

We have also incorporated a similar color scheme between our poster, magazine and film and this is done to highlight the coldness of our character. And even though we have included comedy into our film it is still relatively dark humor. Therefore the blue colors is affective and to a degree highlight the intenseness of our film in many ways. Furthermore we wanted to retain a similar color scheme because we thought that it would be easier for the viewers to know its the same film, particularly using the blue as it is a relatively prominent color. Often using red with it as they work well together as they are totally different contrasts.

(Show the blue image within the film)

Overall we were pleased with the combination between our main product and ancillary tasks; however we do feel that the poster has slightly let down the professionalism of our film and main task. This is because we feel the image was not up to scratch of a professional poster, Even though we were happy with the overall feel we felt that it would not be seen alongside posters from films such as “Gladiator and Sherlock Holmes” which is where we wanted our image to be competing with. Nevertheless we do feel our main film and two ancillary tasks did create an effective use of branding, and at the same time emphasising our zombie-comedy genre, thus attracting our key customer demographic.